Because of DEI

Diversity, equity, and inclusion (DEI) in the workplace did not solve systemic inequity. We did not defeat racism, sexism, homophobia, transphobia, or any other -isms. Then again, Justice Informed did not think we would. That was never the ultimate goal. 

Partners, Advocates, and Challengers: An Organizational Positioning and Market Communication Model for DEI and Social Impact Leaders

It’s time for U.S. organizations (corporations, nonprofits, and foundations) to get serious about defining who their stakeholders are, what their long-term role is in the work of pursuing economic and social equity, and using their brand power to drive the work of inclusion and equity. But first they have to determine what level of powerful action they’re willing to commit to.